Matchmakers: The New Economics of Multisided Platforms #2020

Matchmakers: The New Economics of Multisided Platforms By David S. Evans Richard Schmalensee Matchmakers The New Economics of Multisided Platforms Many of the most dynamic public companies from Alibaba to Facebook to Visa and the most valuable start ups such as Airbnb and Uber are matchmakers that connect one group of customers with another
  • Title: Matchmakers: The New Economics of Multisided Platforms
  • Author: David S. Evans Richard Schmalensee
  • ISBN: 9781633691728
  • Page: 274
  • Format: Hardcover
  • Matchmakers: The New Economics of Multisided Platforms By David S. Evans Richard Schmalensee Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together Dating sites conneMany of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together Dating sites connect people with potential matches, for example, and ride sharing apps do the same for drivers and riders Although matchmakers have been around for millennia, they re becoming and popular and profitable due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today s power brokers.Don t let the flashy successes fool you, though Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.Whether you re an entrepreneur, an investor, a consumer, or an executive, your future will involve and multisided platforms, and Matchmakers rich with stories from platform winners and losers is the one book you ll need in order to navigate this appealing but confusing world.
    Matchmakers: The New Economics of Multisided Platforms By David S. Evans Richard Schmalensee
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      274 David S. Evans Richard Schmalensee
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      Published :2020-04-10T03:23:57+00:00

    About "David S. Evans Richard Schmalensee"

    1. David S. Evans Richard Schmalensee

      David S. Evans Richard Schmalensee Is a well-known author, some of his books are a fascination for readers like in the Matchmakers: The New Economics of Multisided Platforms book, this is one of the most wanted David S. Evans Richard Schmalensee author readers around the world.

    982 thoughts on “Matchmakers: The New Economics of Multisided Platforms”

    1. I felt like this book bogged down in the middle, without a lot of new information The beginning was great The ending included a nice historical overview of multisided platforms which I found interesting Good book but I wished it was shorter or dug deeper in the middle.

    2. Ever since I started my entrepreneurial journey my focus has been on multi sided platforms, only now I realize how challenging this choice has been Multisided platforms are extremely difficult as you have to please two or , completely different types of people businesses while facilitating a match between them Such a match must bring a steady flow of value to all parties involved, while making sure that there are clear rules preventing people from abusing the platform The book raises questions [...]

    3. Fair introduction of internet business modelThis book will give an overview of current internet world and IT companies However if you have ever worked in IT industry for a short while, you should know most of examples and theories that talked in this book already It still bring up few interesting points from author s generalization Reducing friction is the key of success How matchmakers ignite their market And not only IT companies like Airbnb Uber are matchmakers, but lots of old economy also s [...]

    4. Great book for anyone who wants to learn about turbo charged multisided platforms Most of the ideas and examples will be familiar to readers who follow the topic, but this book contains probably the clearest explanation of the economic concepts that drive platforms, and the examples are still useful for managers and entrepreneurs interested in platform strategy These are among the dozens of passages of greatest interest and value to me o Frictions Pages 7 20 o OpenTable 7 8 and 9 14 o Critical M [...]

    5. Not for everyone, but if you re a Product person or an Entrepreneur you d find it interesting The authors are economists and this book is written with that lense They talk about old matchmakers like Dance Clubs and many of the SaaS enabled platforms today such as OpenTable and Alibaba They also talk a lot about the large software companies that nearly all have a matchmaker components Apple, Facebook, MySpace, eBay and Google YouTube.I thought they overused OpenTable and Alibaba I would have like [...]

    6. If you didn t know anything about the business of connecting two or groups of people then this would be a great book But if you ve ever read about , Google, Apple, Airbnb, or Alibaba then you won t learn much from this book It s a well written beginner s primer But that s all.

    7. Sometimes even if a business management book has repeated concepts, it can still be interesting for its particular case studies Not in this case even those were trite.

    8. Uber, Airbnb, Tinder, Youtube Platforms have been the talk of the town worldwide in the last few years What all these firms have in common is that they have used new technologies the Web, smartphones, big data to match the demand side of a specific market people needing a ride or a place to stay, people looking for a potential date, people who want to watch funny cat videos with its supply side people offering a ride or a place to stay, other people looking for a potential date, people uploading [...]

    9. The authors nicely explain the economic concepts of multisided platforms, reveal the differences between the platforms and the conventional single sided businesses Stressing on the fact that platforms are mainly to sell access to different groups of customers, they explain why many fundamental rules of the traditional business cannot be applied in the economics of multisided platforms, for example, while pricing the products below the production cost in never a sustainable strategy for tradition [...]

    10. Matchmakers lies somewhere between being a guide for entrepreneurs to start their own multisided platform and being an introductory, economics handbook on multisided platforms, although Evans and Schmalensee land closer to the former than the latter As a person with a background in economics, I wish the authors would focus on the economics and theoretical models behind multisided platforms, but the book features anecdotal examples of rather than research papers on such platforms Of course, the [...]

    11. For anyone new to the marketplace business, or is thinking of how break the chicken and egg dilemma, this book is a great start It provides a historical context to the multi sided platform business as it is known today, and shares interesting nuggets of examples from businesses that had either successfully tackled the challenge or fell victim to the change Particularly, I love how the authors framed the idea that marketplace has been with us for as long as man has lived but we just didn t realiz [...]

    12. PasableComo introducci n al mundo de las plataformas no est mal, pero dista de ser una obra completa al respecto.Quitando los muchos ejemplos de relleno, dar a para un muy buen post largo en medium, demasiado extenso para un libro.Echo en falta tambi n m s ejemplos de plataformas fallidas y por qu.

    13. Well written and approachable overview of business models that require buy in from multiple groups Unfortunately doesn t include any economic models or help with mathematical forecasting projections.

    14. an interesting read about the evolution and problems faced my multisided platforms being used today and in the past.

    15. Great work of authors enjoyed reading Lots of interesting historical insights Must read to everyone in the industry.

    16. I loved this book This is almost a must read for entrepreneurs, investors, employees, managers who are looking to understand multi sided platforms They are fundamentally changing the world and they will continue to do that Good read The amazing part of this book is the glossary of terms in the end Absolute goldmine For entrepreneurs You can quote this book in a lot of presentations.

    17. For many of a certain generation, a platform is something you stand on whilst waiting for your train, it might be also familiar as a type of shoes worn by often diminutives people Yet there is another, powerful type of platform that you should ignore at your peril the business platform This fascinating, engaging book takes a look at the modern day business platform and considers how it is shaping and driving business and by extension the economy at large Some of the larger companies that you may [...]

    18. Very basic overview of network marketplace businesses Not especially detailed or insightful but not the worst place to start.

    19. This book is a good introduction on how multi sided platforms work and affect our lives Authors give a lot of examples starting from internet companies like OpenTable and Alibaba to old school matchmakers like dance clubs and banks They also examine matchmaking aspects of products by companies like Apple, Facebook, MySpace, eBay Google etc It s a quite light read without delving into too much detail But i was enlightened by the history and analysis of how Symbian operating system came to be and [...]

    20. This book is an effort by two well known and influential economists to translate economic research on multisided platforms into an introduction for the general reader that will be useful in understanding and potentially developing these sorts of businesses The research on which this is based is complex seems at times to be intentionally difficult for general readers to penetrate My fear in approaching a book like this is that the chapters will largely be efforts to translate papers into readable [...]

    21. A very good reference bookGood book to refer to now and then on the business of multi sided platforms with a check list that is quite handy to apply Lots of information available A good asset in your library to keep going to refer.

    22. The author argues that the old economics rules are not applicable to multisided platforms He makes a very high level overview of the key fundamentals of successful marketplaces such as constraining audiences, building up liquidity, establishing positive network externalities etc Each chapter dedicated to a relevant case study which you are probably already familiar with OpenTable, Airbnb, Friendster Myspace Facebook, M pesa Overall, not very insightful there are much deeper blog posts on the sub [...]

    23. Given that matchmaker businesses include stock exchanges, newspapers and shopping malls the claim that the field of economics only discovered them in 2000 is the most interesting fact in this book It doesn t sound like it can possibly true and either casts serious doubt on the credibility of the authors or on the entire field including the authors Looking past the amazing recent discovery of multi sided platforms the book is very light on any actual theory beyond the trivial for example pricing [...]

    24. This book is a good academic study of multi sided platforms I liked the fact that it was a short quick read It does a good job analyzing all the aspects of such platforms economics, growth, business models, trust, regulation etc Th only drawback was the examples got a little repetitive so a took a star off.

    25. Fantastic book Very engaging and easy to read, it clearly outlines the key points around multi sided platforms a subject I had not heard of before.If you are interested in how the new and powerful platforms we all use daily came into being and why they are successful, then this is the book for you.

    26. I thought this book was a fair overview of Internet and traditional multisided business models It is somewhat simplistic and fails to recognise the effect that external traditional single sided business standards have on market trends For people trying to understand how internet businesses function this is a good primer.

    27. The Platform EconomyFantastic and accessible read for anyone interested in learning about the differentiated business case for a platform and how platform business are changing our economy Good explanation of the the key considerations for anyone looking to start a multi sided platform.

    28. A great read for any entrepreneurs trying have a better understanding of the dynamics behind the chicken and egg problem of multisided platforms This book gave me a lot of insights for my own startup.

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